Privacy Policy

The Gilded Armory Privacy Practices

This privacy policy sets out how The Gilded Armory collects, uses, and protects any personal information that you provide when using the website. We are committed to ensuring that your privacy is protected and take all necessary measures to comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By using our website and purchasing products from us, you consent to the collection, use, and storage of your personal information as described in this Privacy Policy. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”.

Personal Data Collection and Use

Visitors to The Gilded Armory website are not required to create an account or provide personal information in order to browse goods and services. The website may collect information from users when they place an order, subscribe to the newsletter, or fill out a form on the site. This information could include a user's name, email address, billing information, and other details necessary to process orders, offer goods and services, and provide customer support. The personal information will only be used for these purposes unless the user gives explicit consent for other usage. Appropriate security measures are taken to protect users' personal information from unauthorized access, disclosure, alteration, or destruction.

All logistics partners associated with the company comply with GDPR regulations and have established internal and external processes to protect customer data. Personal information shared with these logistics providers is necessary to execute and ship customer orders. By placing an order online, customers agree to the sharing of information required to process their order with third-party logistics providers.

Pursuant to the GDPR, if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • User consent
  • Compliance with our legal obligations
  • To protect vital interests of users
  • For our legitimate interests, which do not override fundamental rights and freedoms

 The personal information collected is utilized for processing orders, communicating with customers, and enhancing the website and customer experience. This information may also be used to send promotional emails and advertisements related to the company's products and services.


The company does not sell, rent, or share personal information with third parties for their marketing purposes. However, it may share personal information with third-party service providers who assist in operating the website, conducting business, or servicing customers. These service providers are bound by strict confidentiality agreements and are only permitted to use the information for the purpose of providing services to the company.

  • Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/

Right to Access and Control Your Personal Information

Customers have the right to access and request changes to their personal information collected and processed by the company. This includes the right to request deletion, with certain exceptions. California residents have the right to opt-out of the sale of their personal information.

The company makes good faith efforts to provide customers with access to their personal information and to correct or delete it upon request, unless it is legally required to be retained or for legitimate business purposes. Requests must be specific and may be declined if they are unreasonable, repetitive, require excessive effort, threaten others' privacy, or access is not otherwise required. Procedures for accessing, correcting, or deleting personal information may vary among company services.

The company's website is not intended for children under 18 and does not knowingly collect personal information from such individuals. If the company becomes aware of any personal information from a minor, it will take steps to delete it.

Any material, information, suggestions, ideas, or other communication transmitted or posted on the website by customers will be considered nonconfidential and non-proprietary and may be used by the company and its affiliates for any purpose, including commercial and non-commercial purposes, without payment. The company may, but is not obligated to, monitor or review these communications, and has no liability related to their content. The company retains the right to remove any communication deemed inappropriate or unacceptable.

Customers may access, correct, or request deletion of their personal information by contacting the company using the provided contact information. Additional verification may be required before accessing the personal information.

Rights under the California Consumer Privacy Act

CCPA provides you with rights regarding how personal information and/or data is treated. California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking here, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications.

Data Retention & Security

The Gilded Armory takes steps to protect personal information from loss, theft, and misuse. Adequate security measures are in place to prevent unauthorized access, disclosure, alteration, or destruction of personal information, including secure servers, firewalls, and encryption technology. For example, all information provided is stored on secure servers and payment transactions encrypted using SSL technology. However, the transmission of information over the internet cannot be completely secure. The responsibility of keeping passwords confidential lies with the user. Personal information is processed only for its intended purposes and for as long as required by law. Reasonable measures are taken to ensure the accuracy, completeness, and current status of personal information, with users responsible for updating their information. The retention of personal information is limited to what is necessary for its intended purposes and in accordance with applicable laws and regulations.

We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processors use limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions; This blacklist persists for a small number of hours
  • Temporary blacklist of credit cards associated with blacklisted IP addresses; This blacklist persists for a small number of days

Cookies and Tracking Technologies

The Gilded Armory, a Shopify hosted online store, is committed to protecting the privacy and security of our customers' personal information. We use cookies and other tracking technologies to improve the functionality of our website and to personalize your experience. This Cookie Policy outlines how we use cookies and similar technologies on our website, in accordance with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Cookies are small text files that are stored on a user's device when they visit a website. They are used to track and remember user preferences, as well as to gather information about website usage for analytics and advertising purposes. The Gilded Armory uses both session and persistent cookies. Session cookies are temporary and expire when the user closes their browser. Persistent cookies remain on a user's device for a set period of time and are activated each time the user visits the website.

The Gilded Armory uses cookies for various purposes, including:

  • Site functionality: Cookies are used to ensure that the website functions properly and provides a smooth user experience
  • Analytics: Cookies help us understand how our website is being used, such as which pages are most popular and what type of content is being viewed
  • Marketing: Cookies may be used to deliver personalized advertising to users based on their interests and browsing history

Shopify’s current list of cookies can be found at: https://www.shopify.com/legal/cookies

Users have the option to accept or reject the use of cookies through their browser settings. However, it is important to note that disabling cookies may impact the functionality of the website and the user's ability to access certain features. Additional information on how to modify browser settings or how to block, manage or filter cookies can be found in the specific browser’s help files or through such sites as: www.allaboutcookies.org.

The data collected through cookies is processed and stored in accordance with the CCPA and GDPR regulations. Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. However, we take appropriate measures to ensure the security of the data and prevent unauthorized access.

External Websites

Hyperlinks to external websites are provided on our website for reference only and do not indicate endorsement of these websites. Our Privacy Policy only covers Personal Information collected by us and we are not responsible for Personal Information collected by third-party websites. Before submitting any Personal Information to external websites, users should review their own terms, conditions, and privacy policies. We do not take responsibility or liability for the content or policies of third-party websites.

Changes to this Privacy Policy

The Privacy Policy of The Gilded Armory may be updated periodically. Changes will be posted on the website and users are encouraged to review the policy regularly. In the event of a merger, acquisition or asset sale, notice will be provided before personal information is transferred and becomes subject to a different privacy policy. By using The Gilded Armory's website and purchasing products, users consent to the collection, use, and storage of their personal information as outlined in the Privacy Policy.

Contact Us

We value the privacy of our customers and understand the importance of safeguarding personal information. For questions, concerns, or to make a complaint, contact can be made at talk2us@gildedarmory.com or by mail to 468 N. Camden Drive, Suite 200, Beverly Hills CA 90210-4507, United States. Complaints can also be made to a local data protection authority or supervisory authority such as: https://ico.org.uk/make-a-complaint/

Effective Date: 01/01/2023